Advertise With Us

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SELL MORE AND GENERATE DEEPER CUSTOMER LOYALTY

The Thingamajig Theatre Company attracts over 30,000 patrons annually to Archuleta County, and these patrons play a significant role in the Pagosa Springs economy.

Furthermore, an independent study by Performance Research concluded that customers are MORE influenced to support local businesses when those businesses support the arts rather than sports, including NFL games and the Olympics!

Advertising in our  program  is an effective way to reach these high-income patrons with significant disposable income for a very low cost per impression. We offer reasonable rates and great placement. E-mail Laura Moore for details: laura@pagosacenter.org


AUDIENCE DEMOGRAPHICS

AREA OF RESIDENCE:

  • Archuleta: 55%
  • Durango: 10%
  • Other Colorado: 5%
  • Outside Colorado: 30%

HOUSEHOLD INCOME:

  • $0 to $49,999: 11%
  • $50,000 to $99,999: 26%
  • $100,000 to $199,999: 21%
  • $200,000 to $249,999: 8%
  • $250,000 or more: 10%
  • (No response): 24%

QUICK FACTS:

  • 90% of our audiences are 46 years of age or older.
  • Over 39% of our audiences make over $100,000 per year.
  • 46% of ticket buyers list Archuleta County as a primary residence.
  • 54% of ticket buyers are second homeowners and destination guests.
  • We are growing! 74% of ticket buyers who completed our survey were new PSCA patrons during the 2013-2014 theatre season.